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Alert Summary Report

(Advocacy Reports)

View Icon View a Sample of this Report.

The primary purpose of the Alert Summary Report is to provide summary information on all alerts in your system. The report includes the number of invitations sent to constituents and the number of responses received. It also provides the number of email messages, faxes, or letters sent and calls logged for each alert. You can view the information for all dates or limit the report to a specific period of time.

Using the Alert Summary Report

Use the Alert Summary Report to show:

  • Number of invitations sent to constituents
  • Number of responses received for a particular alert
  • Number of email messages, faxes, or letters sent (or calls logged) to representatives or other targets for each alert
  • Number of Tell-a-Friend messages forwarded for each alert
  • Number of successful and failed emails and faxes for each

Important: You can also use this report to resend any failed email or fax deliveries to potential targets.

Running the Action Alert Summary Report

Run the Alert Summary Report as follows:

  1. Choose Data Management on the navigation bar and then select Reports from the drop-down menu that displays. The Report Selection screen displays.
  2. Click the plus sign (+) beside the Advocacy Reports folder. A list of available reports displays.
  3. Click the link for the Alert Summary report. The Configure Report Options screen displays.
  4. Choose a Response Date for this report. Options include:
    • Predefined Date Range (such as All Dates, This Month, This Calendar Year, etc.)
    • Custom Date Range (choose exact dates from the date menus provided)
  5. Provide a Label for this report to help you identify it at a later time. (If you do not provide a label, "Alert Summary Report" and the date will identify the report.)
  6. Click Submit Report. The Report Results list displays with Queued as the Status of your report.
  7. Click Refresh this page to update the Status of the report.
  8. When the Status indicates that the report has been Completed, click one of the following links in the Actions column for the report:
    • View - Display the report on your computer. You can then print Print Icon or download download_icon the report from the displayed view. You can also click on Add to My Reports, provide a brief Description, and click Save to add this report -- with this configuration -- to the My Reports folder.
    • Download - Download the file to your local computer or shared network resource.
    • Print - Print the report via your standard Print application.
    • Delete - Delete the report if you no longer need it.

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Viewing the Results of the Alert Summary Report

The Alert Summary Report provides summary information for all alerts in your system either for all dates or for the time frame that you have selected. The report contains the name of each alert and then organizes the remaining information under three headings as shown below:

 

Field

Description/Contents

Alert Name

Name of each Alert in your system if choosing to view All Dates; otherwise, the name of all alerts that had any activity during the Response Dates you specified

Alert Internal Name

(for Action Alerts only) Internal Name of each Alert in your system if choosing to view All Dates; otherwise, the Internal Name of all alerts that had any activity during the Response Dates you specified

Alert Type

Action Alert, Call Alert, or Vote Alert

Activation Statistics

Emails Sent

Number of emails sent to potential activists; these are emails sent from Email Campaigns or Quick Email that have been explicitly associated with an Action Alert

Emails Opened

Number and % of emails sent to potential activists that were opened by those potential activists. Important: This number can be slightly out of date as it is updated by a recurring task service job.

Click-Throughs

Number and % of potential activists who performed some action after receiving your invitation to take the Action Alert such as clicking a link in the email. Important: This number can be slightly out of date as it is updated by a recurring task service job.

Response Statistics

Email Replies

Number of constituents who have responded to the alert by replying to alert email.

Response Count

Number of Activists who took action on an alert for this issue

Emails Sent

Number of emails sent out by those constituents who took action on each issue; this number should equal the sum of the successful emails and the failed emails under the delivery statistics

Faxes Sent

Number of faxes sent out by those constituents who took action on each issue; this number should equal the sum of the successful faxes and the failed faxes under the delivery statistics

Printouts

Number of copies of each alert that were printed by constituents for potential mailing to targets

Delivery Statistics

Calls Logged

Number of calls logged if this is a Call Alert

Tell-a-Friend Messages Forwarded

 

Number of Tell-a-Friend messages forwarded for each alert.  Note: this field
reports on the total number of Tell-a-Friends sent for each alert regardless of
the date range provided.

Successful Emails

Number of emails that were successfully delivered to targets for each alert

Failed Emails

Number of emails that failed to reach their intended targets for each alert includes both hard and soft bounces

Successful Faxes

Number of faxes that were successfully delivered to targets for each alert

Failed Faxes

Number of faxes that failed to reach their intended targets for each alert includes both hard and soft bounces

Retry All Failures

Contains a Retry link whenever emails or faxes failed to reach their intended targets; clicking the link opens a new window that shows those emails and faxes that have been requeued for delivery. (See example B in the Alert Summary Report Sample.)

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