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Managing Email Campaign Reports

The Email Campaign Reports gather and analyze statistical information about your email campaigns and messages through a variety of reports both at the cross-campaign level and from within a specific campaign. You can use the reports to show such information as the number of emails received and opened by recipients, if recipients clicked links and took action from them (for example, donated money to a fundraiser or took a political action as an advocate), the number of recipients who unsubscribed from mailing lists, and so on.

Note: If you have set the EMAIL_TRACKING_SUMMARY_MODE site option set to TRUE to protect the personal privacy of your constituents, the system does not include the personal information of the recipients (such as names or email addresses) in these reports. 

The Performance reports show information on a delayed basis and are updated every 30 minutes by default, whereas the other Email Campaign Reports update information automatically each time you run them. To change the update interval for the Performance reports, contact Convio Support.

On the Email Home page, click the Reports tab to run the:

Note: Click a report name link to display the instructions for running that report.

u       Campaign Performance Report to compare the delivery statistics for each email campaign in which messages were sent, such as the number of email messages sent, delivered, bounced, and opened, as well as the actions taken within the messages.

u       Campaign Open Report to produce a list of constituents who opened selected messages sent from the email campaigns.

u       Clickthrough Details Report to produce a list of constituents and links they have clicked for messages within the campaigns. This report will not be available if you have set the EMAIL_TRACKING_SUMMARY_MODE to TRUE, which forces the system to ignore these details.

u       Clickthrough Summary Report to show general information about links clicked in messages within the campaigns.

u       Email Campaign Response Summary Report to produce a summary of all the actions that recipients took in messages (such as made donations or purchased tickets) within the campaigns.

u       Email Campaign Response Details Report to show the recipients who performed an action in response to messages within the email campaigns and the response action.

u       Unsubscribe Details Report to produce a list of constituents who unsubscribed from receiving future emails.

For a specific email campaign, click the Reports tab while in that open campaign to run the:

Note: Click a report name link to display the instructions for running that report.

u       Group Performance Report that compares statistics for each group of constituents to which the email messages for an email campaign were sent.

u       Message Performance Report that compares statistics for each email message sent within an email campaign.

u       Message Performance by Domain Report that compares statistics for each email message sent within an email campaign for a specific domain.

u       Variant Performance Report that compares statistics for the variants sent for a specific email message, which also shows the A/B test performance comparisons.

u       Variant Response Summary Report shows how many constituents took actions (such as, registered with the site or a TeamRaiser, made a donation, or purchased a ticket) from each variant of a selected message.

u       Message Open Report that shows the constituents who opened each email message.

u       Clickthrough Summary Report that shows the clickthroughs and forwarded clickthroughs made for each email message within the campaign.

u       Clickthrough Details Report that shows the constituents who have clicked links within a message and identifies the links clicked.

u       Email Response Summary Report that shows how many constituents took actions within a selected message (such as, made a donation, purchased a ticket, and so on).

u       Email Response Details Report that shows each constituent recipient who performed an action for a selected message and information about the action taken.

u       Unsubscribe Details Report that shows the constituents who unsubscribed from receiving email.

u       Hard Bounce Report that shows the constituents who did not receive the email messages due to a bad email address.

u       Soft Bounce Report that shows the constituents who could not receive the email messages due to a temporary condition (such as the recipient's mailbox is full, the ISP unable to accept email at this time, and so on).

u       Delivery Recipient Report that shows the names and email addresses of the constituents to whom a specific email message was delivered.

For additional information, see:

u       Understanding Email Report Clickthroughs. This topic explains the clickthrough numbers as they appear on the Delivery Review Page, Message Performance Report, Click-Through Summary Report, and Click-Through Details Report.